BackLink and PageRank Info Within Searches
In my quest to bring you the best BackLink tactics I must have the best information to rate a backlink. Google Page rank is very important for finding a good possible backlink. I’ve found a couple of tools that automatically link into Google and Yahoo searches to give some very valuable information.
These two free tools are :
They are both Firefox Addins and are definitely worth grabbing. SEO for Firefox is provided by SEOBook and they claim that 130,000 webmasters use this tool. It has many uses but I’m just going to show off a few.
I use both together because they show slightly different views and I find that it’s reassuring that two tools return the same results.
Here is an example of me searching Google for Power Boats:
There is so much information that it would take more than a mere blog post to describe, but the important thing to check out is the value after PR (Page Rank). If the Page Rank is 4 or above then the site is doing great for that keyword search and a backlink from that site will help your Page Rank increase.
SEO Quake is great for single pages that you visit too :
The above image shows SEO Quake inserting a toolbar on top of the page showing lots of relevant SEO info.
There are many tip and tricks in reading and using these values. The purpose of this blog post was to introduce you to these two great tools and then over time I’ll teach you how to be a power user with them.
A teaser though - Wouldn’t it be great to see how your direct competitors have obtained a good Page Rank from their BackLinks?
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Do Follow
NoFollow attribute
If you haven’t learnt by now - Google introduced a tag on links called ‘nofollow’ and got pretty much all of the blog software developers to turn it on for links by default. This stops Google from indexing the backlink and did put a huge dent in the number of spam comments that were being created on blogs. All the social bookmarking and image sharing sites also use the nofollow attribute.
Here is an example of the nofollow attribute in use for this site :
<a href="http://backlinktactics.com" rel="nofollow">Backlink Tactics</a>
It seems that things have quietened down a little bit on the blog comment spam arena - especially because most blogs are comment moderated and have spam detection plugins.
Getting backlinks to your site that are nofollow is still valuable for generating traffic and also for Yahoo searches, but doesn’t help your Google Page Rank. Saying that generic traffic can help boost your visitors and in turn potentially create better organic traffic and valuable backlinks.
Do Follow
“Do Follow” is referring to a site that doesn’t use the nofollow tag. This blog is one. Why have I done this? Well because the value of the links on my site are high (if I end up with a good Page Rank) without the nofollow links then it will drive traffic. How will it drive traffic? Webmasters actively search for Do Follow blogs and there seems to be movements out there promoting them. There are even search engines out there specifically looking for them.
Here are a list of Do Follow Directories:
There are also search engines dedicated to finding Do Follow blogs too :
Remember to check the Page Rank of the site - especially where the comment is going to appear. This could create some very good backlinks if you can find high page rank keyword targeted blogs to comment on.
There is a trade off here though. If too many low page rank sites backlink to your site too quickly then it could negatively affect your page rank.
Low Page Rank Sites
There may be future value in low page rank sites. If you think the site is good it might increase in Page Rank and then your backlink will be worth more to your own Page Rank.
Link to Different Pages on your Site
Don’t keep backlinking to your home page - choose different individual pages on your site and link to those - much better for making more of your site have a good page rank - not just one page.
WordPress Do Follow Plugin
I’ve overwritten the default WordPress nofollow status with a plugin called No Follow Free. It’s worth checking out if you have a Wordpress blog and are interested in generating traffic purely because your blog is giving valuable Google backlink comments.
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By N2H
