Google Page Rank Updates - Patience is Required
So you gone to all the hard work of creating a great site with targeted keywords, unique content and even worked on getting some quality backlinks, but still your Google Page Rank hasn’t changed.
Why?
Well the reason for this is that google doesn’t update the published Page Rank (accessible by all the tools) very regularly - In fact only every 2 or 3 months. That’s not to say that the actual page rank (not divulged) is still not used to place your site on the correct page in the search results - I believe it is.
There is a concept called Projected Page Rank, and there is a website that has a tool to attempt to create this. How accurate is it? Well from what I can tell in some cases it can be, in others it’s not.
Here is the site to try out :
http://www.iwebtool.com/pagerank_prediction
Note - for this tools to work you need a minumum of 100 backlinks to start - so not so good for those startup sites.
Patience is required for any backlink tactics - especially to get page rank updates.
My next challenge is to find a tool that tells us what page our site sits on in a Google search. So far I’ve found a few that claim to gather this but none have worked yet. I might even create one myself. Wouldn’t it be nice for Google to give us some easier to read statistics? Google used to (not after December 2006) provide a Google API Key that allowed some more interrogation of your search rankings. The API Key went along with the now obsolete Google Search API.
Check out this site for Page Rankings (minus Google) : http://www.googlerankings.com
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Why you should avoid Linking buying and Link farms
I’m so amazed at the number of linking buying and links farms out there on the Internet. I suppose it still exists because the attraction of having lots of backlinks combined with the fact that so many people have already done it. Google cottoned onto to these techniques a long time ago and punish your page rank because of it.
Honestly - have you ever gone to one of these pages with lots of links and clicked on a few (wearing the hat of a normal web surfer of course)? I doubt it. Google are constantly changing their algorithms to try and weed out these sorts of tactics and also openly ban link buying and even reciprocal linking. The search engines can also detect the presence of reciprocal links, pages with too many links and common links that appear on every page on your site.
It’s all about authority links. Link farms have a negative authority - Avoid them at all costs as it can undo any good link building you’ve done.
Google also watches frequency of link building. If one day you go from 10 backlinks to 1000 backlinks it’s going to light up a few flags with the google engines and work against you.
Unnatural link profiles glow in the dark when it comes to the search engines. If you have been convinced that buying links are going to help your page rank make sure they are all targeted to your keyword topics are evenly spread across the Internet. Even the location of the links is important - they all need to be on different IP address’s or this will also raise flags.
Quality backlinks are very valuable but it’s easy to undo them with some ugly ones.
If you believe that the links are naturally clicked on and will still bring traffic to your site (and you’re not all that worried about page rank) then go for it but don’t expect to appear high in the list on the search results.
There is still a whole lot more to discuss on this topic and I will uncover the best tactics.
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By N2H
